Marketing Tech Evolves Beyond Automation and Toward IntuitionWhy Simple Brands WinThree Myths About the Digital Economy

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combininguxdesignandpsychology

Combining UX Design And Psychology To Change User Behavior

March 11, 2016 | No Comments

Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing…

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lenadunhamlennyletter

Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

March 11, 2016 | No Comments

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni…

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NEW YORK, NY - MAY 07:  CEO Nasty Gal, Sophia Amoruso speaks at TechCrunch Disrupt NY 2014 - Day 3 on May 7, 2014 in New York City.  (Photo by Brian Ach/Getty Images for TechCrunch) *** Local Caption *** Sophia Amoruso

Nasty Gal is Killing It at eCommerce: Here’s How They Did It

March 11, 2016 | No Comments

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this:…

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deloittedigitalbuyscreativeagencyheat

Deloitte Digital Buys Creative Agency Heat

February 29, 2016 | No Comments

Management consultants are moving deeper into Madison Avenue’s territory.

Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from…

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whatyouneedtobuildleadershipcred

CEO to CMO: What You Need to Build Leadership Cred

February 29, 2016 | No Comments

Marketing leaders with an eye on the C-Suite need to manage the journey and be effective with boards of directors. From the Kellogg School interviews, top…

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martechlandscapepredictiveanalytics

MarTech Landscape: What is Predictive Analytics?

February 29, 2016 | No Comments

In Isaac Asimov’s Foundation series of science fiction novels, “psychohistory” employs massive amounts of historical data to predict the future behavior of large groups of people.

This,…

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mattermarksnewsletter

Inside Mattermark’s Ubiquitous Newsletter: Principles and Process

February 29, 2016 | No Comments

You probably know them well.

If you’re not already subscribed to a number of them yourself, you’ve seen pop-up messages—on any number of sites—that urge, beg, plead…

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outsourcingdatasciencewhatyouneedtoknow

Outsourcing Data Science: What You Need to Know

February 29, 2016 | No Comments

More companies are creating data science capabilities to enable competitive advantages. Because data science talent is rare and the demand for such talent is high, organizations…

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withtruelovecomesrevenue

With True Love Comes Revenue: How to Make Customers Fall in Love With You

February 29, 2016 | No Comments

If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help your customers fall in love…

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boringcomplexortough

Boring, Complex, or Tough to Differentiate Product? These Marketing Tips are For You

February 23, 2016 | No Comments

We can’t all market the latest wearables, hottest fashions, or simplest services. In fact, many marketers face a tough task when they begin work every day:…

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timeforbigalgorithms

Forget Big Data: It’s Time for Big Algorithms to Change the World

February 23, 2016 | No Comments

It’s no good just having data – it’s what you do with it that counts. In five years, one million new devices will come online every…

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macroofnativeadvertising

The Macroeconomics of Native Advertising

February 23, 2016 | No Comments

The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content.

From…

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themythofattribution

The Myth of Attribution

February 23, 2016 | No Comments

One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any…

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contentagenciesofrecord

Why Brands Need Content Agencies of Record

February 23, 2016 | No Comments

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not…

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everyCMObigdataproject

Three Crucial Questions Every CMO Should Ask Before Starting a Big Data Project

February 23, 2016 | No Comments

Many forecasts about 2016 trends and developments center on two words: Big Data. The concept is everywhere, and companies in all industries know that Big Data…

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theeconomistcreativeprogrammaticdiplay

The Economist: Finding New Readers With Creative Programmatic Display

February 2, 2016 | No Comments

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising.

The Economist bucked the trend last year, creating one of the…

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tripadvisorgrowth

The Marketing Savvy Powering TripAdvisor’s Global Growth

February 2, 2016 | No Comments

TripAdvisor knows a thing or two about growth. In 2014, the world’s largest travel site saw 1.246 billion in revenue, an increase of 32% over 2013….

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thisishowyoubuildalastingbrand

This Is How You Design a Lasting Brand — An Inside Look at Gusto’s Reinvention

February 2, 2016 | No Comments

Last September, ZenPayroll’s employees streamed into their San Francisco office at 6 a.m. And then, regardless of their role, hopped on the phone with customers to…

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