Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing…
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It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni…
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Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this:…
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Management consultants are moving deeper into Madison Avenue’s territory.
Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from…
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Marketing leaders with an eye on the C-Suite need to manage the journey and be effective with boards of directors. From the Kellogg School interviews, top…
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In Isaac Asimov’s Foundation series of science fiction novels, “psychohistory” employs massive amounts of historical data to predict the future behavior of large groups of people.
This,…
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You probably know them well.
If you’re not already subscribed to a number of them yourself, you’ve seen pop-up messages—on any number of sites—that urge, beg, plead…
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More companies are creating data science capabilities to enable competitive advantages. Because data science talent is rare and the demand for such talent is high, organizations…
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If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help your customers fall in love…
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We can’t all market the latest wearables, hottest fashions, or simplest services. In fact, many marketers face a tough task when they begin work every day:…
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It’s no good just having data – it’s what you do with it that counts. In five years, one million new devices will come online every…
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The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content.
From…
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One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any…
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A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not…
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Many forecasts about 2016 trends and developments center on two words: Big Data. The concept is everywhere, and companies in all industries know that Big Data…
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For a while now, many have bemoaned the lack of creativity in display and programmatic advertising.
The Economist bucked the trend last year, creating one of the…
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TripAdvisor knows a thing or two about growth. In 2014, the world’s largest travel site saw 1.246 billion in revenue, an increase of 32% over 2013….
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Last September, ZenPayroll’s employees streamed into their San Francisco office at 6 a.m. And then, regardless of their role, hopped on the phone with customers to…
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