Have you ever wondered why your users do not interact with your product the way you hope? Persuading people to perform a particular action, like signing…
Read more »It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni…
Read more »Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this:…
Read more »Management consultants are moving deeper into Madison Avenue’s territory.
Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from…
Read more »Marketing leaders with an eye on the C-Suite need to manage the journey and be effective with boards of directors. From the Kellogg School interviews, top…
Read more »In Isaac Asimov’s Foundation series of science fiction novels, “psychohistory” employs massive amounts of historical data to predict the future behavior of large groups of people.
This,…
Read more »You probably know them well.
If you’re not already subscribed to a number of them yourself, you’ve seen pop-up messages—on any number of sites—that urge, beg, plead…
Read more »More companies are creating data science capabilities to enable competitive advantages. Because data science talent is rare and the demand for such talent is high, organizations…
Read more »If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help your customers fall in love…
Read more »We can’t all market the latest wearables, hottest fashions, or simplest services. In fact, many marketers face a tough task when they begin work every day:…
Read more »It’s no good just having data – it’s what you do with it that counts. In five years, one million new devices will come online every…
Read more »The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content.
From…
Read more »One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any…
Read more »A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not…
Read more »Many forecasts about 2016 trends and developments center on two words: Big Data. The concept is everywhere, and companies in all industries know that Big Data…
Read more »For a while now, many have bemoaned the lack of creativity in display and programmatic advertising.
The Economist bucked the trend last year, creating one of the…
Read more »TripAdvisor knows a thing or two about growth. In 2014, the world’s largest travel site saw 1.246 billion in revenue, an increase of 32% over 2013….
Read more »Last September, ZenPayroll’s employees streamed into their San Francisco office at 6 a.m. And then, regardless of their role, hopped on the phone with customers to…
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