A CMO’s View: Luxury Brand Marketing is About Authenticity, Says XOJET CMO


Serving as the Chief Marketing Officer for XOJET, Shari Jones says her brand’s focus on the passenger is what sets the private jet charter company apart from its competition.

“We offer a complete suite of flight solutions, from on-demand charter to customized flight programs, which give private flyers the utmost choice and control over their travel experience,” says Jones.

According to Jones, XOJET has gained a competitive edge by putting the passenger first, providing flexibility and making its service accessible. It also helps that she has a laser-focus on what her audience truly wants. [Read More]