15 Mind-Blowing Stats About Personalization

15statspersonalization

Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment.

But while many organizations say they already provide experiences and communications that are uniquely relevant to existing and potential customers, the truth is they are not quite “there” yet. Companies still face major issues in personalization, such as privacy, data, and talent. [Read More]