4 Essential Elements of All Successful Mission Statements


Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them to articulate where they want to go.

There are few better examples of this than mission statements.

When done well, a good mission statement aligns all areas of an organization towards a single-minded purpose. But done poorly, mission statements can just as equally alienate people. [Read More]