Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having phenomenal reach, frequency, and engagement. In other words, companies using LinkedIn to boost their content marketing efforts know how to use our tools to reach precisely the audiences they wish to target. They post frequently, utilizing other “socially” gifted employees within the organization to ramp up posting efforts. And they create content that engages their prospects, inspiring discussions and shares.
But it’s not just B2B companies that capitalize on LinkedIn’s content-sharing options. Just as I wrote in my Amazon best-selling book Welcome to the Funnel, the lines between what works for B2B and B2C are blurring. What works for one very often works for the other. [Read More]