The holiday season is upon us and ShareThis has distilled five essential rules for reaching socially engaged consumers. Knowing what your consumers are talking about heading into the holidays with pre-holiday shopper insights can make all the difference.
With the digital world being the primary driver of both online and in-store traffic, ShareThis used a comprehensive approach and terabytes of data to discover consumers’ shopping sentiments across multiple verticals and their most preferred social channels. Using data science to identify human sentiments leads to a better understanding of people, which can ultimately lead to a more personal and relevant digital experience. [Read More]