7 Technology Lessons Retailers Learned in 2015


As the autumn air turns crisp and the leaves fall, retailers around the country are gearing up for what they hope is a highly profitable holiday season. But besides making sure they’re fully stocked with the holiday gifts customers want, they are also taking stock of everything they learned in 2015 – so they can up their game after the New Year rolls around.

This is particularly true in the realm of sophisticated technology tools, which can now be found in every nook and cranny of today’s leading retail organizations – from up and down the supply chain and every corner of the store, across marketing departments, and, of course, at the very core of ecommerce and mobile. Savvy retailers know that in order to compete in a fast-paced landscape of demanding customers looking for shopping Nirvana through smartphones and social media, they need to keep up with constantly evolving technology at every turn. [Read More]