80% of Consumers Willing to Share Info, but Few Think They’re Getting Much in Return


Aimia, a data-driven marketing and loyalty analytics company, recently surveyed 20,000 people in 11 countries and found 80% were willing to share personal data, such as their names, email addresses, and nationalities with brands. But only 8% said they thought sharing that info netted them special benefits.

Consumers are aware that their data is worth a lot to marketers. Some 68% of respondents ranked their data as valuable and 31% deemed it “highly valuable.” More than half (55%) said they’d share their personal data to get better offers and rewards. [Read More]