‘All Massive Stories are Mobile': BBC World News CEO on its Growth

massivemobilebbc

BBC World News gets over half of its traffic from mobile devices. During the Paris attacks earlier this month, that number rose to 80 percent. When big news breaks quickly, increasingly it is a mobile game now more than ever — and it’s a game the BBC is playing well.

Last week, it overtook CNN in the Global Digital News rankings for desktop, reaching a global desktop audience of 75.6 million monthly unique visitors, compared to 72.1 million for CNN, according to comScore.

BBC Global News chief executive Jim Egan spoke to Digiday about its approach and how the organization is training its journalists to default to mobile over desktop reporting. [Read More]