Are Facebook’s Instant Articles Actually Beneficial to Publishers?


For most of their history, media companies have controlled the two great pillars of publishing success: production and delivery. They owned the content we wanted and the the means of delivering it — and therefore monetizing it.

But that’s changing rapidly. Distribution is no longer a competitive advantage: content isn’t constrained to any one time, place or screen, but rather parceled out to inboxes, apps and social feeds. Because content is now so easy to access, relevance has replaced distribution as the second pillar of publishing success. [Read More]