Boring, Complex, or Tough to Differentiate Product? These Marketing Tips are For You


We can’t all market the latest wearables, hottest fashions, or simplest services. In fact, many marketers face a tough task when they begin work every day: marketing something with a value that’s, quite frankly, difficult to articulate.

The Marketing Cloudcast, the marketing podcast from Salesforce, talked with Jonathan Kranz, Principal of Kranz Communications and author of Writing Copy For Dummies, to get his advice on precisely these types of challenges.

Jonathan advises businesses on how to market products in these all too recognizable categories: [Read More]