In the wake of the e-commerce revolution, the consumer value system has shifted. Consumers want brands that support a “social good” and products manufactured in the United States. But the great brands we grew up with have gotten lost in their cost structure, focusing on sales, real estate, and big marketing spends. So how can today’s smaller brands navigate the new environment and avoid going the way of brand dinosaurs?
In the latest episode of Voices of KPCB, Kleiner Perkins partner Randy Komisar speaks with American Giant CEO Bayard Winthrop about these and other topics – including what makes American Giant’s sweatshirt “the best hoodie ever made.” (Randy and Bayard are also co-authors of the book I F**king Love That Company.) [Read More]