NEW YORK, NY - MAY 07:  CEO Nasty Gal, Sophia Amoruso speaks at TechCrunch Disrupt NY 2014 - Day 3 on May 7, 2014 in New York City.  (Photo by Brian Ach/Getty Images for TechCrunch) *** Local Caption *** Sophia Amoruso

Nasty Gal is Killing It at eCommerce: Here’s How They Did It

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” when she […]

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Deloitte Digital Buys Creative Agency Heat

Management consultants are moving deeper into Madison Avenue’s territory. Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from developing high-end business strategies to implementing new technology. Now, they are increasingly targeting the chief marketing officer as the marketing segment of the C-suite is becoming more responsible […]

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whysimplebrandswin

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

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30under30marketing2016

30 Under 30: The 30 Under 30 Transforming the Business of Marketing

The marketing and advertising industry has been one of the most rapidly evolving in the past decade, reshaped by disruptive technology that is redefining the relationship consumers and business customers have with brands. Never before have there been as many ways for brands to connect with people—smartphones, tablets, apps, social media, video, even cars—and as […]

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markettomillennialsoutoftheway

Market to Millennials by Getting Out of the Way

In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling. The key interaction was this: When a user online “liked” your path while you were running, you would hear cheers and […]

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4missionstatements

4 Essential Elements of All Successful Mission Statements

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done well, a good […]

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agencytransparency2015

What We Learned About Agency Transparency in 2015

Agency transparency has been a hot topic for a couple of years, but in 2015, the issue came to a head. Agencies were finally forced to be more open about what they do and who they really work for — and whether they truly are “agents” working in clients’ best interests. Here are the five […]

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Brazilian model Gisele Bundchen wears a creation from the Colcci Winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Tuesday, Nov. 4, 2014. (AP Photo/Andre Penner)

Does Values-Based Marketing Really Work?

Picture this: Gisele Bundchen throwing a mean right hook, then a left, and then another right at a punching bag while real-time social media mentions fly across the walls. Seeing the sometimes nasty nature of the messages, the iconic Brazilian supermodel taps into her strong will to rise above the noise, sweating it out in […]

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Why Brands Must Take a Cue From the Music Industry

In October, the Cannes Lions International Festival of Creativity announced plans to launch Entertainment and Entertainment for Music segments as a part of its annual event honoring exceptional work in advertising. This strategic move by the Cannes organizers is significant in its recognition of the intrinsic and indisputable connection between advertising and the music and […]

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yeartechbadguy

This Was the Year Tech Became the Bad Guy

In the first season of Veep, the brilliant political comedy from HBO, Vice President Selina Meyer (Julia Louis-Dreyfus) gets, um, wind that in the coming year, a hurricane will share her name. “Shit!” she says. “What if it hits and we get headlines saying, ‘Selina causing large-scale devastation?’” Needless to say, her staff eventually gets […]

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brandexceptionalism

Brand Exceptionalism

Your brand is your favorite. After all, it’s yours. You understand it, you helped build it, you’re obsessed with the nuance behind it. Your organization’s actions make sense to you, you sat in the room as they were being argued about… you might even have helped make some of the decisions. So, your brand doesn’t […]

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mailchimpserial

How MailChimp is Benefiting From the Return of Serial

Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old. And perhaps no advertiser has reaped the benefits like email-marketing service MailChimp, which became almost as big a hit as Sarah Koenig’s weekly dive […]

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