lenadunhamlennyletter

Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni Konner, launched. Lenny Letter would have gotten attention and subscribers even if it were much less meaty than it actually is. But the newsletter, which comes out twice a […]

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NEW YORK, NY - MAY 07:  CEO Nasty Gal, Sophia Amoruso speaks at TechCrunch Disrupt NY 2014 - Day 3 on May 7, 2014 in New York City.  (Photo by Brian Ach/Getty Images for TechCrunch) *** Local Caption *** Sophia Amoruso

Nasty Gal is Killing It at eCommerce: Here’s How They Did It

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” when she […]

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macroofnativeadvertising

The Macroeconomics of Native Advertising

The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first banner ad to the present day machine learning and programmatic media buys, paid media has seen many innovative iterations over these few decades. This new […]

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contentagenciesofrecord

Why Brands Need Content Agencies of Record

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print and radio ads, but also place them in front of the right audience at the right time. As the world grew more complex, we […]

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10 User-Generated Content Campaigns That Actually Worked

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities […]

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spendsocialmedia

How to Spend a Social Media Budget

You’ve heard about those huge companies, who spend millions of dollars every month on marketing, right? You have definitely heard of others too, who don’t spend almost anything. Regardless of how much you are planning to invest in your marketing budget, it’s obvious that you should spend it wisely. What would you do if you […]

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guidetoperfectheadline

A Marketer’s Guide to the Perfect Headline

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see […]

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inboundguidenewsjacking

The Inbound Marketer’s Complete Guide to Newsjacking

Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours. Or … somewhere in the world … completely unrelated to your industry. If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of […]

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createyoursocialmediastrat

How to Create Your Social Media Strategy

When it comes to building a solid social media strategy, there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. But the good news? Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written […]

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unsubscribedfromhubspot

Why We Unsubscribed 250K People From HubSpot’s Marketing Blog and Started Sending Less Email

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. We’re crazy, right? We must be crazy. We’re the same people who […]

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nooneisreading

Why No One is Reading Your Marketing Content

Marketing in a digital economy is more difficult now than it was in the days of mass media. Then, big budgets and strong messages were enough to get consumers to remember you. Today, not only have audiences fragmented, requiring a more targeted approach, but digital activity is tracked — so even if you succeed in […]

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contentboringindustry

How to Succeed at Content Marketing in a Boring Industry

It’s easy to grab attention if you’re The Donald. There’s been no hotter topic on social media in 2015 than the Apprentice boss turned political lightning rod. Love him, hate him or just want to see what happens next, people can’t get enough of Donald Trump’s blitzkrieg towards the presidency. Trump’s meteoric rise to GOP […]

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