machinelearningsmarteronlineexperience

Machine Learning Can Fuel Smarter Online Experiences

Machine learning technology is making strides and offers potential for companies to deliver increasingly tailored, user-specific online experiences. Machine learning seeks to discover meaningful patterns within large amounts of data. Coupled with continuing innovations in cloud computing and big data analytics, this technology could radically change how enterprises manage digital content to produce innovative online […]

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competingoncustomerjourneys

Competing on Customer Journeys

The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price. In response, retailers and service providers have […]

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automationintuition

Marketing Tech Evolves Beyond Automation and Toward Intuition

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on the “mechanization” of common processes like email management, marketing tech is becoming infused with a kind of “marketing intuition” — […]

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What 10 Travel Brand CEOs Said About Personalization in 2015

Most travel brands saw their industry with tunnel vision this year through the ambient ‘authentic,’ ‘millennials’ and ‘personalization’ catch phrases as marketing campaigns rolled out, flights and hotels were at capacity and some destinations welcomed a record number of visitors. Most came as close to perfecting their millennial marketing as they’ll likely get and several […]

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instantarticlesnick

Are Facebook’s Instant Articles Actually Beneficial to Publishers?

For most of their history, media companies have controlled the two great pillars of publishing success: production and delivery. They owned the content we wanted and the the means of delivering it — and therefore monetizing it. But that’s changing rapidly. Distribution is no longer a competitive advantage: content isn’t constrained to any one time, […]

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How Airlines Are Using Big Data to Price Your Ticket

Airlines are now able to collect more data than ever on their passengers, and they’re using this data to build profiles on individual passengers. By building individual profiles on passengers with information such as lifestyle purchase choices, flying habits, and even passenger financial position, they’re able to come up with clever ways to give you […]

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digitalovernext

The Digital Revolution is Over: Five Predictions for What Comes Next

Two decades of innovation and disruption have built a world where it no longer makes sense to distinguish between digital and traditional forms of marketing. The future isn’t jet packs and SoLoMo (remember that one?), it’s traditional ideas brought to life with new tools and traditional channels reinvigorated by new ideas. This new, omnichannel world […]

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consumerintent

Why Consumer Intent is More Powerful Than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics […]

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marketersfurtherbehindthanrealize

Study Finds Marketers are Prioritizing Personalization… But are Further Behind Than They Realize

A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less advanced than their customers think or expect. The study compares the perspectives of 200 marketers with those of 1200 consumers. Although two-thirds of the marketers surveyed rate their personalization efforts as “very good” […]

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wonderfulworldrecommender

The Wonderful World of Recommender Systems

I recently gave a talk about recommender systems at the Data Science Sydney meetup (the slides are available here). This post roughly follows the outline of the talk, expanding on some of the key points in non-slide form (i.e., complete sentences and paragraphs!). The first few sections give a broad overview of the field and […]

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