80% of Consumers Willing to Share Info, but Few Think They’re Getting Much in Return

Aimia, a data-driven marketing and loyalty analytics company, recently surveyed 20,000 people in 11 countries and found 80% were willing to share personal data, such as their names, email addresses, and nationalities with brands. But only 8% said they thought sharing that info netted them special benefits. Consumers are aware that their data is worth […]

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Curation and Algorithms

Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music: “The only song that matters as much as the song you’re listening to right now is the one that follows this. Picture this: you’re in a special moment…and the next song comes on…BZZZZZ Buzzkill! It probably […]

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15 Mind-Blowing Stats About Personalization

Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment. But while many organizations say they already provide experiences and communications that are uniquely relevant to existing and potential customers, the truth is they are not quite “there” yet. Companies still face major issues in personalization, such as […]

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The Future of Algorithmic Personalization

Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow. Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn’t all that personal. We’ve lost friends to the algorithmic abyss of the News feed. The content […]

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