lenadunhamlennyletter

Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni Konner, launched. Lenny Letter would have gotten attention and subscribers even if it were much less meaty than it actually is. But the newsletter, which comes out twice a […]

Read More »

NEW YORK, NY - MAY 07:  CEO Nasty Gal, Sophia Amoruso speaks at TechCrunch Disrupt NY 2014 - Day 3 on May 7, 2014 in New York City.  (Photo by Brian Ach/Getty Images for TechCrunch) *** Local Caption *** Sophia Amoruso

Nasty Gal is Killing It at eCommerce: Here’s How They Did It

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” when she […]

Read More »

whatyouneedtobuildleadershipcred

CEO to CMO: What You Need to Build Leadership Cred

Marketing leaders with an eye on the C-Suite need to manage the journey and be effective with boards of directors. From the Kellogg School interviews, top executives Homi B. Patel, Rick Lenny, Matthew Paull, and Mary Dillon offer marketing leaders advice on what they can do to foster effective team and board interactions. [Read More]

Read More »

boringcomplexortough

Boring, Complex, or Tough to Differentiate Product? These Marketing Tips are For You

We can’t all market the latest wearables, hottest fashions, or simplest services. In fact, many marketers face a tough task when they begin work every day: marketing something with a value that’s, quite frankly, difficult to articulate. The Marketing Cloudcast, the marketing podcast from Salesforce, talked with Jonathan Kranz, Principal of Kranz Communications and author […]

Read More »

theeconomistcreativeprogrammaticdiplay

The Economist: Finding New Readers With Creative Programmatic Display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process. Proximity London was behind the work, marrying provocative content and contextual […]

Read More »

5turningbigdatasmartdata

5 Steps for Turning Big Data Into Smart Data

Big Data has become one of the key buzzwords for businesses everywhere over the last few years. With data of all kinds being produced in record amounts every year, collating and analyzing this information will give businesses more insights than ever before into their customers and their industries, and perhaps even let them predict what […]

Read More »

spendsocialmedia

How to Spend a Social Media Budget

You’ve heard about those huge companies, who spend millions of dollars every month on marketing, right? You have definitely heard of others too, who don’t spend almost anything. Regardless of how much you are planning to invest in your marketing budget, it’s obvious that you should spend it wisely. What would you do if you […]

Read More »

whyyoushouldownyourdata

Why You Should Own Your Data

If you’re just starting out with analytics, building an end-to-end analytics infrastructure is probably overkill (for reference, it cost a company with more than 500 employees 13 months and $240k to build theirs). However, having access to the raw underlying data is strongly encouraged nonetheless, since one day it can help you answer granular questions […]

Read More »

chasesmartmetrics

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]

Read More »

guidetoperfectheadline

A Marketer’s Guide to the Perfect Headline

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see […]

Read More »

ideocreativity

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to next-generation surgical tools for Medtronic to fresh brand strategies […]

Read More »

facebookadsstopworking

How to Acquire Customers When Facebook Ads Stop Working

Google used to be an amazing channel to get users but growing demand quickly saturated the digital marketing channel of choice of many marketing executives. We are seeing the same thing happening now within the Facebook bubble. Two of your favorite customer acquisition channels, Google Adwords and Facebook Ads, have you feeling locked in. Now, […]

Read More »

cmosguide

A CMO’s Guide for Marketing Transformation

The end of the year is a time to reflect on how much your marketing function is transforming in a world that has rapidly become digital-first. Here at Visa, I think about this both for what we do ourselves and also as I guide our financial institutions and merchant clients globally on how best to […]

Read More »