Curation and Algorithms

curationandalgorithms

Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music:

“The only song that matters as much as the song you’re listening to right now is the one that follows this. Picture this: you’re in a special moment…and the next song comes on…BZZZZZ Buzzkill! It probably happened because it was programmed by an algorithm alone. Algorithms alone can’t do that emotional task. You need a human touch. And that’s why at Apple Music we’re going to give you the right song [and] the right playlist at the right moment all on demand.”

About Beats 1, the new Apple Music radio station, Iovine added:

“[It] plays music not based on research, not based on genre, not based on drum beats, only music that is great and feels great. A station that only has one master: music itself.”

[Read More]