Deloitte Digital Buys Creative Agency Heat

deloittedigitalbuyscreativeagencyheat

Management consultants are moving deeper into Madison Avenue’s territory.

Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from developing high-end business strategies to implementing new technology.

Now, they are increasingly targeting the chief marketing officer as the marketing segment of the C-suite is becoming more responsible for the overall customer experience. [Read More]