How 98-Year-Old Forbes Media Generates 70% of its Revenues from Digital

forbesrevenuefromdigital

Five years ago, Forbes Media’s total traffic amounted to 12 million visitors a month. Now it gets close to 36 million visitors, with 18 million on mobile.

Mark Howard, chief revenue officer of Forbes Media, talked about making that growth happen with Matt Marshall, chief executive of VentureBeat, at our MobileBeat conference today.

“We came out of the global recession wondering how to survive,” Howard said. “One thing that was clear is that the economics of journalism were broken.” [Read More]