How to Copy Netflix


I worked in Marketing at Netflix for eleven years, so I frequently get asked to have conversations about the Netflix I knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated?

Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the most compelling entertainment available anywhere and being rewarded with continued record share prices and revenues. Who wouldn’t want to replicate that?

Their success is a combination of smart decisions based on strategy, timing, and a little luck. And while timing and luck can’t really be replicated, you can learn from their smart strategic decisions. Below are some examples of how this has played out in shaping the direction of the company and how applying that same lens to company culture enabled its success. [Read More]