How To Increase Growth Through Retention Analysis

growththroughretentionanalysis

All startups know retention is king. If you can’t fix your retention problem, you’re dead.

So why do most startups still concentrate all their resources on acquisition? Because it’s a cakewalk compared to retention. It’s fun to blow money on marketing and sales, less so to slog over numbers and analyses, getting into the nitty-gritty of why people think your app sucks.

But retention is the foundation of growth; without keeping your existing users, you’re always filling a leaky bucket. You might be growing based on new users for a while, but eventually you’ll use up all possible acquisitions. Your user numbers will plateau, then decline. Then you’re dead. [Read More]