All startups know retention is king. If you can’t fix your retention problem, you’re dead.
So why do most startups still concentrate all their resources on acquisition? Because it’s a cakewalk compared to retention. It’s fun to blow money on marketing and sales, less so to slog over numbers and analyses, getting into the nitty-gritty of why people think your app sucks.
But retention is the foundation of growth; without keeping your existing users, you’re always filling a leaky bucket. You might be growing based on new users for a while, but eventually you’ll use up all possible acquisitions. Your user numbers will plateau, then decline. Then you’re dead. [Read More]