How to Use Marketing Performance Metrics That Will Improve Your Blog


Peter Drucker once said, “What gets measured gets managed.” And he was right.

When you have numbers and data, you study them; you wonder how you can make them better, especially if they involve sales. And in the world of content marketing, measuring blogging productivity has become a critical piece of any strategy that results in visits, return visits, lead generation, and, ultimately, conversion.

The marketing performance metrics—or tools you use to measure the value of the content you write—have become quite sophisticated. And you can use them to inform all of the decisions you make about the content on your blog. [Read More]