Inside Mattermark’s Ubiquitous Newsletter: Principles and Process


You probably know them well.

If you’re not already subscribed to a number of them yourself, you’ve seen pop-up messages—on any number of sites—that urge, beg, plead with you to sign up to receive them regularly. Not every company uses them the right way, but those that do reap incredible rewards from their creations—even if the payoff isn’t direct or immediate.

Yes, newsletters are absolutely everywhere today. And whereas they were once simply a delivery mechanism for pieces of content, they’re now a valuable asset on top of which companies can build a strong foundation. [Read More]