Machine learning technology is making strides and offers potential for companies to deliver increasingly tailored, user-specific online experiences.
Machine learning seeks to discover meaningful patterns within large amounts of data. Coupled with continuing innovations in cloud computing and big data analytics, this technology could radically change how enterprises manage digital content to produce innovative online experiences.
An important shift in outcomes and intentions is underway. Whereas the traditional Web is largely a straightforward publishing environment, online digital experiences increasingly incorporate a variety of channels for richer, more personalized interactions. But providing these experiences requires a sound information architecture and an understanding about how relevant things are interconnected. [Read More]