Marketing Automation Lessons: What CMOs Would Do Differently Next Time

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Marketing automation has become one of the foundation technologies for marketing teams looking to improve the way they identify prospects, nurture leads and manage customer communications. But these platforms don’t work in isolation, nor can they simply be implemented without the right support structures, change management processes and strategies in place.

With the benefit of hindsight, we ask a range of Australian organisations where they faced challenges implementing marketing automation, and what they’d do differently if they could stage their rollout all over again. [Read More]