Creativity and fearlessness in marketing are making a comeback. Combined, they could be a true differentiator in the coming year.
Execution, however, varies according to interpretation. What does creativity and fearlessness in marketing really mean? Therein lies the subject of CMO.com’s annual predictions compilation.
As we have done in years past, we turned to the many experts who helped shape our content–CMOs and other high-level marketers featured in our exclusive interviews, contributors of thought-provoking “From the Field” blog posts, and insightful sources for our topical feature articles.
We posed to them the following question: How will you bring more creativity and daring to your marketing in 2016? [Read More]