Nasty Gal is Killing It at eCommerce: Here’s How They Did It

NEW YORK, NY - MAY 07:  CEO Nasty Gal, Sophia Amoruso speaks at TechCrunch Disrupt NY 2014 - Day 3 on May 7, 2014 in New York City.  (Photo by Brian Ach/Getty Images for TechCrunch) *** Local Caption *** Sophia Amoruso

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” when she developed a hernia. Unable to afford treatment, she took a job checking IDs in the lobby of an art school and worked there 90 days, just long enough for her health insurance to kick in.

During this period, she spent a lot of time sitting at a desk browsing MySpace—after all, it was 2006—where she received tons of friend requests from vintage sellers on eBay. An avid vintage shopper, Amoruso explains, “I realized that the world is your market. I was just like, ‘Oh my God, I can find this stuff for way cheaper for what they’re selling it for on eBay,’ and I went for it.” And so in 2006, twenty-two year old Sophia Amoruso launched an eBay store called Nasty Gal Vintage. [Read More]