Marketing Tech Evolves Beyond Automation and Toward IntuitionWhy Simple Brands WinThree Myths About the Digital Economy

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Shoppers are Choosing Experiences Over Stuff, and That’s Bad News for Retailers

January 28, 2016 | No Comments

Macy’s, Urban Outfitters, Bed Bath & Beyond and others this month reported ringing up weak sales during the holiday shopping season, capping a tepid year that…

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Three Myths About the Digital Economy

January 28, 2016 | No Comments

The digital economy is bigger than you think. Much bigger. Some call it the Second Machine Age. The Germans refer to it as Industry 4.0. In…

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What Every Manager Should Know About Machine Learning

January 28, 2016 | No Comments

Perhaps you heard recently about a new algorithm that can drive a car? Or invent a recipe? Or scan a picture and find your face in…

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Customer Experience is the Heart of a Brand

January 28, 2016 | No Comments

With everything that marketers do to woo customers, the customer experience (CX) is often the key indicator of whether customers will fall in love with a…

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5 Steps for Turning Big Data Into Smart Data

January 19, 2016 | No Comments

Big Data has become one of the key buzzwords for businesses everywhere over the last few years. With data of all kinds being produced in record…

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Customer Retention Should Outweigh Customer Acquisition

January 19, 2016 | No Comments

Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new…

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Machine Learning Can Fuel Smarter Online Experiences

January 19, 2016 | No Comments

Machine learning technology is making strides and offers potential for companies to deliver increasingly tailored, user-specific online experiences.

Machine learning seeks to discover meaningful patterns within large…

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Why Simple Brands Win

January 19, 2016 | No Comments

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want…

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30 Under 30: The 30 Under 30 Transforming the Business of Marketing

January 11, 2016 | No Comments

The marketing and advertising industry has been one of the most rapidly evolving in the past decade, reshaped by disruptive technology that is redefining the relationship…

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How Young Adults Spend Their Time: 2004 vs 2014

January 11, 2016 | No Comments

In 2004, the United States was quite a different place. The iPhone was three years from release, Barack Obama was a little known politician just elected…

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whocontrolsyourfacebookfeed

Who Controls Your Facebook Feed

January 11, 2016 | No Comments

Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action. It scans and collects everything posted in the…

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10 User-Generated Content Campaigns That Actually Worked

January 11, 2016 | No Comments

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out…

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markettomillennialsoutoftheway

Market to Millennials by Getting Out of the Way

January 11, 2016 | No Comments

In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency…

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Built on Passion: How Vox Media Grew From Its Roots as an Oakland A’s Blog

January 11, 2016 | No Comments

Vox Media is now a vast digital publishing network with eight individual sites that averaged more than 160 million monthly unique visitors last year.

But it didn’t…

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4missionstatements

4 Essential Elements of All Successful Mission Statements

January 5, 2016 | No Comments

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions…

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datatodecisiontrends

Top 5 Data-to-Decisions Trends to Know for 2016

January 5, 2016 | No Comments

Apache Spark, real-time, cloud BI & analytics, IoT, and self-service were the trends to watch in 2015, and they’ll continue to make waves in 2016. Here’s…

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How to Spend a Social Media Budget

January 5, 2016 | No Comments

You’ve heard about those huge companies, who spend millions of dollars every month on marketing, right? You have definitely heard of others too, who don’t spend…

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The Best PR Advice You’ve Never Heard from Facebook’s Head of Tech Communications

January 5, 2016 | No Comments

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have…

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