If you’re just starting out with analytics, building an end-to-end analytics infrastructure is probably overkill (for reference, it cost a company with more than 500 employees…
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For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent.
This…
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The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call…
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Let’s start with a fundamental question: How are posts shared?
It’s not the blog post, tool, or resource that gets shared. That might be what motivates the…
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Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new…
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Agency transparency has been a hot topic for a couple of years, but in 2015, the issue came to a head. Agencies were finally forced to…
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Building your company’s brand and messaging is immensely important as they tell the story of your product and company. According to Stanford, branding is “what people…
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The New York Times publishes more than 300 stories each day. Which ones should editors feature on its many social media channels? While the humans behind…
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Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours. Or … somewhere in the world ……
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Picture this: Gisele Bundchen throwing a mean right hook, then a left, and then another right at a punching bag while real-time social media mentions fly…
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In machine learning, computers apply statistical learning techniques to automatically identify patterns in data. These techniques can be used to make highly accurate predictions.
Keep scrolling. Using…
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In the winter of 2013, something unusual happened. Y Combinator backed its first nonprofit, accepting Watsi into its batch and sending the message that nonprofit organizations…
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People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford…
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There’s no astute modern marketer who doesn’t know the name Scott Brinker. In 2011 the CTO of ion interactive and author of the Chiefmartec.com blog produced…
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Microwave ovens. Velcro. Viagra. These and many other everyday scientific advances were discovered quite by accident. Serendipitous discovery plays a huge role not only in scientific…
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When it comes to building a solid social media strategy, there are many things to consider.
From goals, to content, branding and audience engagement, it can feel…
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Google used to be an amazing channel to get users but growing demand quickly saturated the digital marketing channel of choice of many marketing executives.
We are…
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Most travel brands saw their industry with tunnel vision this year through the ambient ‘authentic,’ ‘millennials’ and ‘personalization’ catch phrases as marketing campaigns rolled out, flights…
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