Marketing Tech Evolves Beyond Automation and Toward IntuitionWhy Simple Brands WinThree Myths About the Digital Economy

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whyyoushouldownyourdata

Why You Should Own Your Data

January 4, 2016 | No Comments

If you’re just starting out with analytics, building an end-to-end analytics infrastructure is probably overkill (for reference, it cost a company with more than 500 employees…

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chasesmartmetrics

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

January 4, 2016 | No Comments

For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent.

This…

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competingoncustomerjourneys

Competing on Customer Journeys

January 4, 2016 | No Comments

The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call…

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guidetoperfectheadline

A Marketer’s Guide to the Perfect Headline

January 4, 2016 | No Comments

Let’s start with a fundamental question: How are posts shared?

It’s not the blog post, tool, or resource that gets shared. That might be what motivates the…

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automationintuition

Marketing Tech Evolves Beyond Automation and Toward Intuition

January 4, 2016 | No Comments

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new…

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agencytransparency2015

What We Learned About Agency Transparency in 2015

January 2, 2016 | No Comments

Agency transparency has been a hot topic for a couple of years, but in 2015, the issue came to a head. Agencies were finally forced to…

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alookathipmunk

Why Brand and Messaging Should Be Part of Your Initial Strategy: A Look at Hipmunk

January 2, 2016 | No Comments

Building your company’s brand and messaging is immensely important as they tell the story of your product and company. According to Stanford, branding is “what people…

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slackbotsocialmedia

The New York Times Built a Slack Bot to Help Decide Which Stories to Post to Social Media

January 2, 2016 | No Comments

The New York Times publishes more than 300 stories each day. Which ones should editors feature on its many social media channels? While the humans behind…

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inboundguidenewsjacking

The Inbound Marketer’s Complete Guide to Newsjacking

January 2, 2016 | No Comments

Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours. Or … somewhere in the world ……

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Brazilian model Gisele Bundchen wears a creation from the Colcci Winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Tuesday, Nov. 4, 2014. (AP Photo/Andre Penner)

Does Values-Based Marketing Really Work?

January 2, 2016 | No Comments

Picture this: Gisele Bundchen throwing a mean right hook, then a left, and then another right at a punching bag while real-time social media mentions fly…

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visualintroductionmachinelearning1

A Visual Introduction to Machine Learning

January 2, 2016 | No Comments

In machine learning, computers apply statistical learning techniques to automatically identify patterns in data. These techniques can be used to make highly accurate predictions.

Keep scrolling. Using…

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watsiemailmarketing

What Startups Can Learn From Watsi’s Wildly Successful Email Campaign

January 2, 2016 | No Comments

In the winter of 2013, something unusual happened. Y Combinator backed its first nonprofit, accepting Watsi into its batch and sending the message that nonprofit organizations…

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ideocreativity

Three Creativity Challenges from IDEO’s Leaders

January 2, 2016 | No Comments

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford…

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whatthedickens1

What the Dickens to Do About Marketing Tech

January 2, 2016 | No Comments

There’s no astute modern marketer who doesn’t know the name Scott Brinker. In 2011 the CTO of ion interactive and author of the Chiefmartec.com blog produced…

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intentionalserendipityanalytics

Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms and Surprise Discoveries

January 1, 2016 | No Comments

Microwave ovens. Velcro. Viagra. These and many other everyday scientific advances were discovered quite by accident. Serendipitous discovery plays a huge role not only in scientific…

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createyoursocialmediastrat

How to Create Your Social Media Strategy

January 1, 2016 | No Comments

When it comes to building a solid social media strategy, there are many things to consider.

From goals, to content, branding and audience engagement, it can feel…

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facebookadsstopworking

How to Acquire Customers When Facebook Ads Stop Working

December 31, 2015 | No Comments

Google used to be an amazing channel to get users but growing demand quickly saturated the digital marketing channel of choice of many marketing executives.

We are…

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travelbrandceospersonalization

What 10 Travel Brand CEOs Said About Personalization in 2015

December 31, 2015 | No Comments

Most travel brands saw their industry with tunnel vision this year through the ambient ‘authentic,’ ‘millennials’ and ‘personalization’ catch phrases as marketing campaigns rolled out, flights…

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