If you’re just starting out with analytics, building an end-to-end analytics infrastructure is probably overkill (for reference, it cost a company with more than 500 employees…
Read more »For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent.
This…
Read more »The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call…
Read more »Let’s start with a fundamental question: How are posts shared?
It’s not the blog post, tool, or resource that gets shared. That might be what motivates the…
Read more »Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new…
Read more »Agency transparency has been a hot topic for a couple of years, but in 2015, the issue came to a head. Agencies were finally forced to…
Read more »Building your company’s brand and messaging is immensely important as they tell the story of your product and company. According to Stanford, branding is “what people…
Read more »The New York Times publishes more than 300 stories each day. Which ones should editors feature on its many social media channels? While the humans behind…
Read more »Breaking news, you guys! Something really important happened in your industry. Or in an industry tangentially related to yours. Or … somewhere in the world ……
Read more »Picture this: Gisele Bundchen throwing a mean right hook, then a left, and then another right at a punching bag while real-time social media mentions fly…
Read more »In machine learning, computers apply statistical learning techniques to automatically identify patterns in data. These techniques can be used to make highly accurate predictions.
Keep scrolling. Using…
Read more »In the winter of 2013, something unusual happened. Y Combinator backed its first nonprofit, accepting Watsi into its batch and sending the message that nonprofit organizations…
Read more »People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford…
Read more »There’s no astute modern marketer who doesn’t know the name Scott Brinker. In 2011 the CTO of ion interactive and author of the Chiefmartec.com blog produced…
Read more »Microwave ovens. Velcro. Viagra. These and many other everyday scientific advances were discovered quite by accident. Serendipitous discovery plays a huge role not only in scientific…
Read more »When it comes to building a solid social media strategy, there are many things to consider.
From goals, to content, branding and audience engagement, it can feel…
Read more »Google used to be an amazing channel to get users but growing demand quickly saturated the digital marketing channel of choice of many marketing executives.
We are…
Read more »Most travel brands saw their industry with tunnel vision this year through the ambient ‘authentic,’ ‘millennials’ and ‘personalization’ catch phrases as marketing campaigns rolled out, flights…
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