Marketing Tech Evolves Beyond Automation and Toward IntuitionWhy Simple Brands WinThree Myths About the Digital Economy

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speedasahabit

Speed as a Habit

December 3, 2015 | No Comments

I’ve long believed that speed is the ultimate weapon in business. All else being equal, the fastest company in any market will win. Speed is a…

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copynetflix

How to Copy Netflix

December 2, 2015 | No Comments

I worked in Marketing at Netflix for eleven years, so I frequently get asked to have conversations about the Netflix I knew, its transition to what…

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roadtocmo

The Road to CMO: 7 Marketing Experts on Reaching the C-Suite

November 25, 2015 | No Comments

For marketing professionals, there’s no higher pinnacle than reaching the coveted status of CMO.

The chief marketing officer is responsible for multi-faceted aspects of an organization’s comprehensive…

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designthinkingbilliondollar

How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

November 25, 2015 | No Comments

In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatlined at $200…

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succesfulanalyticsteam

Roles and Responsibilities of a Succesful Analytics Team

November 25, 2015 | No Comments

After years of working with hundreds of companies, I’ve learned a thing or two about what makes analytics projects successful. I’ve also watched many projects fail.

The…

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twittermonetizewholeinternet

How Twitter Could Monetize the Entire Internet in One Click

November 23, 2015 | No Comments

So, Twitter’s in a hole. User growth stagnant, stock price plummeting, laying people off, swirling questions around how/whether Jack Dorsey can fix things.

Herein, we offer a…

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marketingpersonalizationscale

How Marketers Can Personalize at Scale

November 23, 2015 | No Comments

Marketing has entered its “uncanny valley” moment. That term was first used to describe the deep unease people feel when a robot or computer-generated human facsimile…

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massivemobilebbc

‘All Massive Stories are Mobile': BBC World News CEO on its Growth

November 23, 2015 | No Comments

BBC World News gets over half of its traffic from mobile devices. During the Paris attacks earlier this month, that number rose to 80 percent. When…

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speedscalecustomerjourney

Speed and Scale: Unlocking Digital Value in Customer Journeys

November 23, 2015 | No Comments

Digitization is a profound transformation.1 When a global bank reinvented its onboarding process for commercial clients, the results included dramatically reduced costs, a market-beating customer experience—and…

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behavioraleconomicscoversion

9 Ways Behavioral Economics Can Help Increase Conversion, Retention and ROI

November 23, 2015 | No Comments

Behavioral economics postulates the concept that people make “irrational” decisions because they are influenced by social factors. Identifying the resulting emotions helps to understand why people…

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bigdatahalfthedata

Big Data Is Only Half the Data Marketers Need

November 23, 2015 | No Comments

For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated by ethnographers, anthropologists, and others adept at…

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unbundlingmarketingvb

The Great Unbundling of Marketing is Here

November 23, 2015 | No Comments

We’ll soon be saying sayonara to the CMO role we used to know.

Marketing has a problem nowadays: It’s too confusing. Too many technology solutions for too…

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trustnottraffic

Why You Should Focus On Trust, Not Traffic

November 23, 2015 | No Comments

One of the most intoxicating measurements in all of marketing is “web traffic.” It’s measurable. It’s binary. We can actually do something to affect the results….

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marketingperformancemetricsblog

How to Use Marketing Performance Metrics That Will Improve Your Blog

November 19, 2015 | No Comments

Peter Drucker once said, “What gets measured gets managed.” And he was right.

When you have numbers and data, you study them; you wonder how you can…

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cokesbrandedcontentsite

What’s Next for Coke’s Branded Content Site, ‘Journey’

November 17, 2015 | No Comments

Coke has for years tried to establish itself as a brand publisher. And just like publishers before it, it is feeling the pressure from social platforms.

The…

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contagiousindexviralcontent

Can the ‘Contagious Index’ Unlock the Secret to Viral Content?

November 16, 2015 | No Comments

What makes some social content go viral while others never get out of the gate? Wharton professor Jonah Berger and marketing agency DigitasLBi think they know.

As…

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iamnprchicken

I Am NPR Chicken. Here’s How I Got 1,200 Twitter Followers in 2 Days

November 15, 2015 | No Comments

I am @NPRChicken.

I never meant to be @NPRChicken. At the beginning of the week, I had no designs on becoming @NPRchicken. In fact, @NPRChicken wasn’t A…

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asanarebrand

Circling Ourselves: The Story Behind Asana’s Rebrand

November 13, 2015 | No Comments

On the surface, this is the story of how Asana went from a logo with three circles to a logo… with three circles. But like most…

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