Marketing Tech Evolves Beyond Automation and Toward IntuitionWhy Simple Brands WinThree Myths About the Digital Economy

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How Machine Learning Will Affect Your Business

November 13, 2015 | No Comments

Machine learning techniques may have been used for years, but recently there has been an explosion in their applications. In fact, in a recent Q3 earnings…

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Redesigning a Company Blog With Customers in Mind

November 12, 2015 | No Comments

The Resource Guru blog is many things. Aside from being a vital component in our marketing arsenal, it acts as a window into our business and…

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Brands Evolve With Faceting Strategy

November 11, 2015 | No Comments

Some experts will tell you that a brand should present a consistent identity and should not change, at the risk of losing its loyal franchise. The…

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Why L’Oréal Launched a Beauty Newsroom

November 10, 2015 | No Comments

It turns out that the biggest cosmetics company in the world has a strong editorial background. And that dedication to storytelling lives on to this day…

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‘We’re a Media Company Now': Inside Marriott’s Incredible Money-Making Content Studio

November 5, 2015 | No Comments

When you walk into the ground floor of Marriott’s headquarters, it fittingly looks like the lobby of a modern hotel—chic white lounges, cozy pods, even a…

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To Sell to Digital Natives, Web Personalization is a Requirement, Not a Nice-to-Have

November 3, 2015 | No Comments

Web personalization is different from other marketing channels, according to a new study by Andrew Jones for VB Insight.

In Jones’ most recent study, he explains that…

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The Marketer Strikes Back

November 2, 2015 | No Comments

For much of the past 10 years, business has resembled a game of “catch-up”. Each new wave of technological innovation has triggered new customer behaviors and…

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The Wonderful World of Recommender Systems

November 2, 2015 | No Comments

I recently gave a talk about recommender systems at the Data Science Sydney meetup (the slides are available here). This post roughly follows the outline of…

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How Publishers (And Everyone Else) Can Maximize Their Email Marketing Efforts

October 30, 2015 | No Comments

An awesome study was just conducted by the folks at Folio Magazine and WhatCounts. It surveys a bunch of publishers, asking them about their challenges, goals…

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7 Technology Lessons Retailers Learned in 2015

October 22, 2015 | No Comments

As the autumn air turns crisp and the leaves fall, retailers around the country are gearing up for what they hope is a highly profitable holiday…

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A Month’s Worth of Simple Social Media Growth Hacks and Experiments

October 20, 2015 | No Comments

If you’re curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the absolute best piece…

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Content Strategy for E-Commerce Sites: 4 Ways to Use Content to Drive Sales

October 20, 2015 | No Comments

If you have an e-commerce site, you may be struggling with how to implement an effective content strategy. You may have found that product and sales…

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Unit Economics

October 2, 2015 | No Comments

Commentators are looking hard for what’s wrong with startups in Silicon Valley. First they talked about valuations being too high. Then they talked about…

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6 Neuromarketing Principles That Are Always True

September 30, 2015 | No Comments

Of all the scientific fields and developments that have been adopted by marketers, neuromarketing is one of the most fascinating and rapidly developing. The field of…

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What Physics Taught Me About Marketing

September 25, 2015 | No Comments

I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence Livermore National…

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80% of Consumers Willing to Share Info, but Few Think They’re Getting Much in Return

September 24, 2015 | No Comments

Aimia, a data-driven marketing and loyalty analytics company, recently surveyed 20,000 people in 11 countries and found 80% were willing to share personal data, such as…

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Marketers Aren’t Meeting the Multi-Channel Challenge: CMO Council Has a Solution

August 25, 2015 | No Comments

The number of social media channels out there is not slowing customers down. But as consumers move fluidly from one app to the next, marketers are…

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[Video] How Great Leaders Inspire Action

August 20, 2015 | No Comments

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem…

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