The enduring quest to be as pertinent and timely as possible is one of the top trends affecting email marketing. 2015 will be an important year…Read more »
At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention,…Read more »
It’s our competitive nature that drives us to want to know how everyone else is doing in terms of their open rate, click rate, and other…Read more »
In the wake of the e-commerce revolution, the consumer value system has shifted. Consumers want brands that support a “social good” and products manufactured in the…Read more »
Five years ago, Forbes Media’s total traffic amounted to 12 million visitors a month. Now it gets close to 36 million visitors, with 18 million on…Read more »
Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. They are…Read more »
Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music:
“The only song that matters as much as…Read more »
The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55…Read more »
If you’re selling something, you should be wary of overlooking Tumblr. It’s the dark horse candidate of social media. Whether you’re a freelance photographer or a…Read more »
Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took…Read more »
Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment.
But while many organizations say they already provide experiences and…Read more »
With more than half of digital content now consumed via mobile devices, approaching its creation with a mobile mind-set has become a must. The problem is,…Read more »
Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little reason to…Read more »
Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow.
Simultaneously, there seems to be something wrong with personalization. We…Read more »
Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having…Read more »
Here at a16z, we treat “big data” and “machine learning” as connected activities. People have been talking about the need for more ‘analysis’ and insight in…Read more »
There are about 7 billion people on Earth.
Over 864 million of them check Facebook every day.
That’s an awful lot of daily habits, and it’s…Read more »
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times…Read more »