Marketing Tech Evolves Beyond Automation and Toward IntuitionWhy Simple Brands WinThree Myths About the Digital Economy

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Email Marketers Move to Cross-Channel, Real-Time Communication

August 16, 2015 | No Comments

The enduring quest to be as pertinent and timely as possible is one of the top trends affecting email marketing. 2015 will be an important year…

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The Only Metric That Matters for Content Marketing

August 8, 2015 | No Comments

At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention,…

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5 Reasons External Email Benchmarks Make Poor Success Metrics

August 2, 2015 | No Comments

It’s our competitive nature that drives us to want to know how everyone else is doing in terms of their open rate, click rate, and other…

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[Podcast] Brand Building in a Post-Amazon World

July 15, 2015 | No Comments

In the wake of the e-commerce revolution, the consumer value system has shifted. Consumers want brands that support a “social good” and products manufactured in the…

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How 98-Year-Old Forbes Media Generates 70% of its Revenues from Digital

July 14, 2015 | No Comments

Five years ago, Forbes Media’s total traffic amounted to 12 million visitors a month. Now it gets close to 36 million visitors, with 18 million on…

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15 Mind-Blowing Stats About Generation Z

July 4, 2015 | No Comments

Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. They are…

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Curation and Algorithms

July 2, 2015 | No Comments

Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music:

“The only song that matters as much as…

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State of Content Marketing: Why So Many Companies Fail at Content Marketing

July 1, 2015 | No Comments

The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55…

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The Case for Tumblr: Three Reasons You May Overlook It and Three Reasons You Shouldn’t

June 2, 2015 | No Comments

If you’re selling something, you should be wary of overlooking Tumblr. It’s the dark horse candidate of social media. Whether you’re a freelance photographer or a…

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Are Brand Communities the Future of Marketing?

May 28, 2015 | No Comments

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took…

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15 Mind-Blowing Stats About Personalization

March 20, 2015 | No Comments

Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment.

But while many organizations say they already provide experiences and…

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Can Your Content Make it on Mobile?

March 4, 2015 | No Comments

With more than half of digital content now consumed via mobile devices, approaching its creation with a mobile mind-set has become a must. The problem is,…

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The Chief Marketing Technologist: Luxury or Necessity?

February 4, 2015 | No Comments

Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little reason to…

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The Future of Algorithmic Personalization

February 1, 2015 | No Comments

Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow.

Simultaneously, there seems to be something wrong with personalization. We…

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5 B2C Companies Killing It With Content on LinkedIn

January 25, 2015 | No Comments

Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having…

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Machine Learning + Big Data = Predictive Analytics

January 23, 2015 | No Comments

Here at a16z, we treat “big data” and “machine learning” as connected activities. People have been talking about the need for more ‘analysis’ and insight in…

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The Science Behind Why Facebook is So Addictive

January 4, 2015 | No Comments

There are about 7 billion people on Earth.

Over 864 million of them check Facebook every day.

That’s an awful lot of daily habits, and it’s…

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The Ideal Length of Everything Online, Backed by Research

April 1, 2014 | No Comments

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

I tend to get carried away. And for the times…

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