The enduring quest to be as pertinent and timely as possible is one of the top trends affecting email marketing. 2015 will be an important year…
Read more »At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention,…
Read more »It’s our competitive nature that drives us to want to know how everyone else is doing in terms of their open rate, click rate, and other…
Read more »In the wake of the e-commerce revolution, the consumer value system has shifted. Consumers want brands that support a “social good” and products manufactured in the…
Read more »Five years ago, Forbes Media’s total traffic amounted to 12 million visitors a month. Now it gets close to 36 million visitors, with 18 million on…
Read more »Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. They are…
Read more »Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music:
“The only song that matters as much as…
Read more »The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55…
Read more »If you’re selling something, you should be wary of overlooking Tumblr. It’s the dark horse candidate of social media. Whether you’re a freelance photographer or a…
Read more »Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took…
Read more »Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment.
But while many organizations say they already provide experiences and…
Read more »With more than half of digital content now consumed via mobile devices, approaching its creation with a mobile mind-set has become a must. The problem is,…
Read more »Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little reason to…
Read more »Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow.
Simultaneously, there seems to be something wrong with personalization. We…
Read more »Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having…
Read more »Here at a16z, we treat “big data” and “machine learning” as connected activities. People have been talking about the need for more ‘analysis’ and insight in…
Read more »There are about 7 billion people on Earth.
Over 864 million of them check Facebook every day.
That’s an awful lot of daily habits, and it’s…
Read more »Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times…
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