Study Finds Marketers are Prioritizing Personalization… But are Further Behind Than They Realize


A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less advanced than their customers think or expect.

The study compares the perspectives of 200 marketers with those of 1200 consumers.

Although two-thirds of the marketers surveyed rate their personalization efforts as “very good” or “excellent,” just 31 percent of consumers reported that companies are consistently delivering personalized experiences. [Read More]