lenadunhamlennyletter

Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni Konner, launched. Lenny Letter would have gotten attention and subscribers even if it were much less meaty than it actually is. But the newsletter, which comes out twice a […]

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contentagenciesofrecord

Why Brands Need Content Agencies of Record

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print and radio ads, but also place them in front of the right audience at the right time. As the world grew more complex, we […]

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theeconomistcreativeprogrammaticdiplay

The Economist: Finding New Readers With Creative Programmatic Display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process. Proximity London was behind the work, marrying provocative content and contextual […]

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spendsocialmedia

How to Spend a Social Media Budget

You’ve heard about those huge companies, who spend millions of dollars every month on marketing, right? You have definitely heard of others too, who don’t spend almost anything. Regardless of how much you are planning to invest in your marketing budget, it’s obvious that you should spend it wisely. What would you do if you […]

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Brazilian model Gisele Bundchen wears a creation from the Colcci Winter collection during the Sao Paulo Fashion Week in Sao Paulo, Brazil, Tuesday, Nov. 4, 2014. (AP Photo/Andre Penner)

Does Values-Based Marketing Really Work?

Picture this: Gisele Bundchen throwing a mean right hook, then a left, and then another right at a punching bag while real-time social media mentions fly across the walls. Seeing the sometimes nasty nature of the messages, the iconic Brazilian supermodel taps into her strong will to rise above the noise, sweating it out in […]

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brandsmusicindustry

Why Brands Must Take a Cue From the Music Industry

In October, the Cannes Lions International Festival of Creativity announced plans to launch Entertainment and Entertainment for Music segments as a part of its annual event honoring exceptional work in advertising. This strategic move by the Cannes organizers is significant in its recognition of the intrinsic and indisputable connection between advertising and the music and […]

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mailchimpserial

How MailChimp is Benefiting From the Return of Serial

Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old. And perhaps no advertiser has reaped the benefits like email-marketing service MailChimp, which became almost as big a hit as Sarah Koenig’s weekly dive […]

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digitalovernext

The Digital Revolution is Over: Five Predictions for What Comes Next

Two decades of innovation and disruption have built a world where it no longer makes sense to distinguish between digital and traditional forms of marketing. The future isn’t jet packs and SoLoMo (remember that one?), it’s traditional ideas brought to life with new tools and traditional channels reinvigorated by new ideas. This new, omnichannel world […]

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unbundlingmarketingvb

The Great Unbundling of Marketing is Here

We’ll soon be saying sayonara to the CMO role we used to know. Marketing has a problem nowadays: It’s too confusing. Too many technology solutions for too many acquisition channels generating too many data points, with every one of them changing faster than ever, and by the time you learn what’s new, the rules have […]

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