whysimplebrandswin

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

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yeartechbadguy

This Was the Year Tech Became the Bad Guy

In the first season of Veep, the brilliant political comedy from HBO, Vice President Selina Meyer (Julia Louis-Dreyfus) gets, um, wind that in the coming year, a hurricane will share her name. “Shit!” she says. “What if it hits and we get headlines saying, ‘Selina causing large-scale devastation?’” Needless to say, her staff eventually gets […]

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