If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help your customers fall in love with your business. One thing I’ve noticed lately is that everyone is talking about making a business and its marketing “customer-centered.” But when you get right down to it, […]
Vox Media is now a vast digital publishing network with eight individual sites that averaged more than 160 million monthly unique visitors last year. But it didn’t start out that way. The company’s origins trace back to 2003 when Tyler Bleszinski launched Athletics Nation, a blog covering the Oakland Athletics that would eventually grow to […]
The New York Times publishes more than 300 stories each day. Which ones should editors feature on its many social media channels? While the humans behind the Times’ social media accounts have refined their voice and craft, the process of handpicking which stories to feature can still be laborious and involves quite a bit of […]
BBC World News gets over half of its traffic from mobile devices. During the Paris attacks earlier this month, that number rose to 80 percent. When big news breaks quickly, increasingly it is a mobile game now more than ever — and it’s a game the BBC is playing well. Last week, it overtook CNN […]
At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests. It goes without saying that attention grabbing begins with a catchy headline […]
The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55 percents of marketers are planning to spend more on content marketing in the next 12 months, seven in 10 are creating more content and the average enterprise spends one […]