howairlinesbigdataprice

How Airlines Are Using Big Data to Price Your Ticket

Airlines are now able to collect more data than ever on their passengers, and they’re using this data to build profiles on individual passengers. By building individual profiles on passengers with information such as lifestyle purchase choices, flying habits, and even passenger financial position, they’re able to come up with clever ways to give you […]

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consumerintent

Why Consumer Intent is More Powerful Than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics […]

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marketersmeetingmultichannel

Marketers Aren’t Meeting the Multi-Channel Challenge: CMO Council Has a Solution

The number of social media channels out there is not slowing customers down. But as consumers move fluidly from one app to the next, marketers are struggling to keep up. A study released this month, “Brand Attraction from Enriched Interaction,” from the Chief Marketing Officer Council and sponsored by IBM Digital Experience, found marketers are […]

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