NEW YORK, NY - MAY 07:  CEO Nasty Gal, Sophia Amoruso speaks at TechCrunch Disrupt NY 2014 - Day 3 on May 7, 2014 in New York City.  (Photo by Brian Ach/Getty Images for TechCrunch) *** Local Caption *** Sophia Amoruso

Nasty Gal is Killing It at eCommerce: Here’s How They Did It

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” when she […]

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10 User-Generated Content Campaigns That Actually Worked

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities […]

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brandexceptionalism

Brand Exceptionalism

Your brand is your favorite. After all, it’s yours. You understand it, you helped build it, you’re obsessed with the nuance behind it. Your organization’s actions make sense to you, you sat in the room as they were being argued about… you might even have helped make some of the decisions. So, your brand doesn’t […]

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Are Facebook’s Instant Articles Actually Beneficial to Publishers?

For most of their history, media companies have controlled the two great pillars of publishing success: production and delivery. They owned the content we wanted and the the means of delivering it — and therefore monetizing it. But that’s changing rapidly. Distribution is no longer a competitive advantage: content isn’t constrained to any one time, […]

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digitalovernext

The Digital Revolution is Over: Five Predictions for What Comes Next

Two decades of innovation and disruption have built a world where it no longer makes sense to distinguish between digital and traditional forms of marketing. The future isn’t jet packs and SoLoMo (remember that one?), it’s traditional ideas brought to life with new tools and traditional channels reinvigorated by new ideas. This new, omnichannel world […]

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80% of Consumers Willing to Share Info, but Few Think They’re Getting Much in Return

Aimia, a data-driven marketing and loyalty analytics company, recently surveyed 20,000 people in 11 countries and found 80% were willing to share personal data, such as their names, email addresses, and nationalities with brands. But only 8% said they thought sharing that info netted them special benefits. Consumers are aware that their data is worth […]

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Marketers Aren’t Meeting the Multi-Channel Challenge: CMO Council Has a Solution

The number of social media channels out there is not slowing customers down. But as consumers move fluidly from one app to the next, marketers are struggling to keep up. A study released this month, “Brand Attraction from Enriched Interaction,” from the Chief Marketing Officer Council and sponsored by IBM Digital Experience, found marketers are […]

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The Science Behind Why Facebook is So Addictive

There are about 7 billion people on Earth. Over 864 million of them check Facebook every day. That’s an awful lot of daily habits, and it’s part of the reason Facebook is worth some $200 billion. So why is the social network so addictive? Nir Eyal, a multiple-time entrepreneur and Stanford Graduate School of Business […]

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