Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” when she […]
With everything that marketers do to woo customers, the customer experience (CX) is often the key indicator of whether customers will fall in love with a brand. So, it should be no surprise that marketers are absolutely infatuated with CX. [Read More]
Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public relations. However, decades of research have shown that this method may not necessarily be the […]
Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities […]
Building your company’s brand and messaging is immensely important as they tell the story of your product and company. According to Stanford, branding is “what people say, feel and think about an organization. It’s a set of mental and experiential associations that, when taken together, tell the story of who you are.” Branding done right […]
Your brand is your favorite. After all, it’s yours. You understand it, you helped build it, you’re obsessed with the nuance behind it. Your organization’s actions make sense to you, you sat in the room as they were being argued about… you might even have helped make some of the decisions. So, your brand doesn’t […]
For most of their history, media companies have controlled the two great pillars of publishing success: production and delivery. They owned the content we wanted and the the means of delivering it — and therefore monetizing it. But that’s changing rapidly. Distribution is no longer a competitive advantage: content isn’t constrained to any one time, […]
Two decades of innovation and disruption have built a world where it no longer makes sense to distinguish between digital and traditional forms of marketing. The future isn’t jet packs and SoLoMo (remember that one?), it’s traditional ideas brought to life with new tools and traditional channels reinvigorated by new ideas. This new, omnichannel world […]
Let’s pretend for a second you are an alien from outer space studying economics. You’re presented with these two options: Option A: People can make a cup of coffee for 16 to 18 cents in the comfort of their home. Option B: They can haul themselves out of bed earlier, stop at Starbucks and pay […]
Coke has for years tried to establish itself as a brand publisher. And just like publishers before it, it is feeling the pressure from social platforms. The big one is Facebook. Coke’s “Journey,” the branded content news site that it replaced its corporate website with three years ago, has also felt the pinch from declining […]
Aimia, a data-driven marketing and loyalty analytics company, recently surveyed 20,000 people in 11 countries and found 80% were willing to share personal data, such as their names, email addresses, and nationalities with brands. But only 8% said they thought sharing that info netted them special benefits. Consumers are aware that their data is worth […]
The number of social media channels out there is not slowing customers down. But as consumers move fluidly from one app to the next, marketers are struggling to keep up. A study released this month, “Brand Attraction from Enriched Interaction,” from the Chief Marketing Officer Council and sponsored by IBM Digital Experience, found marketers are […]
There are about 7 billion people on Earth. Over 864 million of them check Facebook every day. That’s an awful lot of daily habits, and it’s part of the reason Facebook is worth some $200 billion. So why is the social network so addictive? Nir Eyal, a multiple-time entrepreneur and Stanford Graduate School of Business […]