Why Brands Need Content Agencies of Record

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print and radio ads, but also place them in front of the right audience at the right time. As the world grew more complex, we […]

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Why No One is Reading Your Marketing Content

Marketing in a digital economy is more difficult now than it was in the days of mass media. Then, big budgets and strong messages were enough to get consumers to remember you. Today, not only have audiences fragmented, requiring a more targeted approach, but digital activity is tracked — so even if you succeed in […]

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State of Content Marketing: Why So Many Companies Fail at Content Marketing

The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55 percents of marketers are planning to spend more on content marketing in the next 12 months, seven in 10 are creating more content and the average enterprise spends one […]

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The Case for Tumblr: Three Reasons You May Overlook It and Three Reasons You Shouldn’t

If you’re selling something, you should be wary of overlooking Tumblr. It’s the dark horse candidate of social media. Whether you’re a freelance photographer or a multinational corporation, it can provide your brand a lot of value. Tumblr, launched in 2007, is a relatively middle-aged social network. It’s younger than networks such as Twitter and […]

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