deloittedigitalbuyscreativeagencyheat

Deloitte Digital Buys Creative Agency Heat

Management consultants are moving deeper into Madison Avenue’s territory. Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from developing high-end business strategies to implementing new technology. Now, they are increasingly targeting the chief marketing officer as the marketing segment of the C-suite is becoming more responsible […]

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contentagenciesofrecord

Why Brands Need Content Agencies of Record

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print and radio ads, but also place them in front of the right audience at the right time. As the world grew more complex, we […]

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30under30marketing2016

30 Under 30: The 30 Under 30 Transforming the Business of Marketing

The marketing and advertising industry has been one of the most rapidly evolving in the past decade, reshaped by disruptive technology that is redefining the relationship consumers and business customers have with brands. Never before have there been as many ways for brands to connect with people—smartphones, tablets, apps, social media, video, even cars—and as […]

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markettomillennialsoutoftheway

Market to Millennials by Getting Out of the Way

In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling. The key interaction was this: When a user online “liked” your path while you were running, you would hear cheers and […]

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4missionstatements

4 Essential Elements of All Successful Mission Statements

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them to articulate where they want to go. There are few better examples of this than mission statements. When done well, a good […]

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redesigningblogcustomersinmind

Redesigning a Company Blog With Customers in Mind

The Resource Guru blog is many things. Aside from being a vital component in our marketing arsenal, it acts as a window into our business and a channel through which we can start meaningful conversations with our readers. We’re driven daily to achieve a product-market fit where all our customers are happy, so we’re enthusiastic […]

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brandcommunitiesfutureofmarketing

Are Brand Communities the Future of Marketing?

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree–but now the tide is slowly turning the other way. According to Forrester’s “Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand […]

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