Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

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A CMO’s Guide for Marketing Transformation

The end of the year is a time to reflect on how much your marketing function is transforming in a world that has rapidly become digital-first. Here at Visa, I think about this both for what we do ourselves and also as I guide our financial institutions and merchant clients globally on how best to […]

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Localization Lessons From Netflix’s Passage to India

During the past few months, leading streaming service Netflix announced major updates to its service that indicate a turn toward emerging markets: carrier billing and in-app subscription sign-ups–two vital elements in these regions. Most recently, chief executive Reed Hastings announced the company may begin to produce Bollywood content, hinting that Netflix is about to dive […]

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