themythofattribution

The Myth of Attribution

One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t […]

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facebookadsstopworking

How to Acquire Customers When Facebook Ads Stop Working

Google used to be an amazing channel to get users but growing demand quickly saturated the digital marketing channel of choice of many marketing executives. We are seeing the same thing happening now within the Facebook bubble. Two of your favorite customer acquisition channels, Google Adwords and Facebook Ads, have you feeling locked in. Now, […]

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nooneisreading

Why No One is Reading Your Marketing Content

Marketing in a digital economy is more difficult now than it was in the days of mass media. Then, big budgets and strong messages were enough to get consumers to remember you. Today, not only have audiences fragmented, requiring a more targeted approach, but digital activity is tracked — so even if you succeed in […]

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contentboringindustry

How to Succeed at Content Marketing in a Boring Industry

It’s easy to grab attention if you’re The Donald. There’s been no hotter topic on social media in 2015 than the Apprentice boss turned political lightning rod. Love him, hate him or just want to see what happens next, people can’t get enough of Donald Trump’s blitzkrieg towards the presidency. Trump’s meteoric rise to GOP […]

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marriottcontentstudio

‘We’re a Media Company Now': Inside Marriott’s Incredible Money-Making Content Studio

When you walk into the ground floor of Marriott’s headquarters, it fittingly looks like the lobby of a modern hotel—chic white lounges, cozy pods, even a friendly receptionist. But then you notice nine flashing screens encased in glass walls, like a TV control room that has been teleported from Hollywood to Bethesda, Maryland. In a […]

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marketersmeetingmultichannel

Marketers Aren’t Meeting the Multi-Channel Challenge: CMO Council Has a Solution

The number of social media channels out there is not slowing customers down. But as consumers move fluidly from one app to the next, marketers are struggling to keep up. A study released this month, “Brand Attraction from Enriched Interaction,” from the Chief Marketing Officer Council and sponsored by IBM Digital Experience, found marketers are […]

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onlymetricmatterscontentmarketing

The Only Metric That Matters for Content Marketing

At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests. It goes without saying that attention grabbing begins with a catchy headline […]

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stateofcontentmarketingwhysomany

State of Content Marketing: Why So Many Companies Fail at Content Marketing

The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55 percents of marketers are planning to spend more on content marketing in the next 12 months, seven in 10 are creating more content and the average enterprise spends one […]

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