deloittedigitalbuyscreativeagencyheat

Deloitte Digital Buys Creative Agency Heat

Management consultants are moving deeper into Madison Avenue’s territory. Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from developing high-end business strategies to implementing new technology. Now, they are increasingly targeting the chief marketing officer as the marketing segment of the C-suite is becoming more responsible […]

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contentagenciesofrecord

Why Brands Need Content Agencies of Record

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, print and radio ads, but also place them in front of the right audience at the right time. As the world grew more complex, we […]

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The Economist: Finding New Readers With Creative Programmatic Display

For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process. Proximity London was behind the work, marrying provocative content and contextual […]

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ideocreativity

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to next-generation surgical tools for Medtronic to fresh brand strategies […]

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7 Lessons Marketers Can Learn From Nestlé Waters’ CMO

The evolution of consumer behavior and technology has forced marketers to navigate uncharted waters and, as a result, rethink their strategies. Take Nestlé Waters North America, for instance. Antonio Sciuto, CMO of the organization, says that changes in technology and media consumption led the bottled water brand to shift its focus from launching solitary campaigns […]

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2016yearofcreativity

Marketing Leaders Predict: Will 2016 Be the Year of Creativity?

Creativity and fearlessness in marketing are making a comeback. Combined, they could be a true differentiator in the coming year. Execution, however, varies according to interpretation. What does creativity and fearlessness in marketing really mean? Therein lies the subject of CMO.com’s annual predictions compilation. As we have done in years past, we turned to the […]

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