deloittedigitalbuyscreativeagencyheat

Deloitte Digital Buys Creative Agency Heat

Management consultants are moving deeper into Madison Avenue’s territory. Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from developing high-end business strategies to implementing new technology. Now, they are increasingly targeting the chief marketing officer as the marketing segment of the C-suite is becoming more responsible […]

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Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to next-generation surgical tools for Medtronic to fresh brand strategies […]

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2016yearofcreativity

Marketing Leaders Predict: Will 2016 Be the Year of Creativity?

Creativity and fearlessness in marketing are making a comeback. Combined, they could be a true differentiator in the coming year. Execution, however, varies according to interpretation. What does creativity and fearlessness in marketing really mean? Therein lies the subject of CMO.com’s annual predictions compilation. As we have done in years past, we turned to the […]

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How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatlined at $200 per week. Split between three young founders living in San Francisco, this meant near indefinite losses on zero growth. As everyone knows, venture investors look for companies that show […]

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The Wonderful World of Recommender Systems

I recently gave a talk about recommender systems at the Data Science Sydney meetup (the slides are available here). This post roughly follows the outline of the talk, expanding on some of the key points in non-slide form (i.e., complete sentences and paragraphs!). The first few sections give a broad overview of the field and […]

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contentmakeitonmobile

Can Your Content Make it on Mobile?

With more than half of digital content now consumed via mobile devices, approaching its creation with a mobile mind-set has become a must. The problem is, taking desktop content and merely porting it over to mobile is not going to work, experts said. So where is a marketer to start? The first step is to […]

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