deloittedigitalbuyscreativeagencyheat

Deloitte Digital Buys Creative Agency Heat

Management consultants are moving deeper into Madison Avenue’s territory. Consulting firms have spent years working with chief executive officers and chief information officers on tasks ranging from developing high-end business strategies to implementing new technology. Now, they are increasingly targeting the chief marketing officer as the marketing segment of the C-suite is becoming more responsible […]

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Three Myths About the Digital Economy

The digital economy is bigger than you think. Much bigger. Some call it the Second Machine Age. The Germans refer to it as Industry 4.0. In Davos, the World Economic Forum has crowned it the Fourth Industrial Revolution. No one is playing down the future impact of digital. But there is a danger that many […]

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Machine Learning Can Fuel Smarter Online Experiences

Machine learning technology is making strides and offers potential for companies to deliver increasingly tailored, user-specific online experiences. Machine learning seeks to discover meaningful patterns within large amounts of data. Coupled with continuing innovations in cloud computing and big data analytics, this technology could radically change how enterprises manage digital content to produce innovative online […]

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30 Under 30: The 30 Under 30 Transforming the Business of Marketing

The marketing and advertising industry has been one of the most rapidly evolving in the past decade, reshaped by disruptive technology that is redefining the relationship consumers and business customers have with brands. Never before have there been as many ways for brands to connect with people—smartphones, tablets, apps, social media, video, even cars—and as […]

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How to Acquire Customers When Facebook Ads Stop Working

Google used to be an amazing channel to get users but growing demand quickly saturated the digital marketing channel of choice of many marketing executives. We are seeing the same thing happening now within the Facebook bubble. Two of your favorite customer acquisition channels, Google Adwords and Facebook Ads, have you feeling locked in. Now, […]

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digitalovernext

The Digital Revolution is Over: Five Predictions for What Comes Next

Two decades of innovation and disruption have built a world where it no longer makes sense to distinguish between digital and traditional forms of marketing. The future isn’t jet packs and SoLoMo (remember that one?), it’s traditional ideas brought to life with new tools and traditional channels reinvigorated by new ideas. This new, omnichannel world […]

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Marketers Aren’t Meeting the Multi-Channel Challenge: CMO Council Has a Solution

The number of social media channels out there is not slowing customers down. But as consumers move fluidly from one app to the next, marketers are struggling to keep up. A study released this month, “Brand Attraction from Enriched Interaction,” from the Chief Marketing Officer Council and sponsored by IBM Digital Experience, found marketers are […]

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15 Mind-Blowing Stats About Generation Z

Members of Gen Z, born after 1995, are quite different than their Millennial counterparts, with their own set of expectations when interacting with companies. They are the first truly mobile-first generation, so they place a big emphasis on personalization and relevance. In addition, Gen Zers are entrepreneurial and resourceful, courtesy of growing up during a […]

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15 Mind-Blowing Stats About Personalization

Personalization — a.k.a. one-to-one-marketing — has become key to standing out in today’s cluttered digital media environment. But while many organizations say they already provide experiences and communications that are uniquely relevant to existing and potential customers, the truth is they are not quite “there” yet. Companies still face major issues in personalization, such as […]

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chiefmarketingtechnologist

The Chief Marketing Technologist: Luxury or Necessity?

Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little reason to doubt that bold prediction will come to pass. More recently, CEOs have said that digital marketing will be their biggest technology-enabled business investment over the next five years, according […]

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The Future of Algorithmic Personalization

Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow. Simultaneously, there seems to be something wrong with personalization. We are continuously bumping into obtrusive, uninteresting ads. Our digital personal assistant isn’t all that personal. We’ve lost friends to the algorithmic abyss of the News feed. The content […]

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