Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni Konner, launched. Lenny Letter would have gotten attention and subscribers even if it were much less meaty than it actually is. But the newsletter, which comes out twice a […]

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Why We Unsubscribed 250K People From HubSpot’s Marketing Blog and Started Sending Less Email

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. We’re crazy, right? We must be crazy. We’re the same people who […]

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9 Ways Behavioral Economics Can Help Increase Conversion, Retention and ROI

Behavioral economics postulates the concept that people make “irrational” decisions because they are influenced by social factors. Identifying the resulting emotions helps to understand why people take the actions they do. Behavioral economics can help us better understand users, along with providing us with insights to make stronger growth and product decisions. [Read More]

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