lenadunhamlennyletter

Lena Dunham’s Lenny Letter Has Grown to 400,000 Subscribers With a 65 Percent Open Rate

It’s been less than six months since Lenny Letter, an email newsletter aimed at young women created by Girls creator Lena Dunham and her co-producer Jenni Konner, launched. Lenny Letter would have gotten attention and subscribers even if it were much less meaty than it actually is. But the newsletter, which comes out twice a […]

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30under30marketing2016

30 Under 30: The 30 Under 30 Transforming the Business of Marketing

The marketing and advertising industry has been one of the most rapidly evolving in the past decade, reshaped by disruptive technology that is redefining the relationship consumers and business customers have with brands. Never before have there been as many ways for brands to connect with people—smartphones, tablets, apps, social media, video, even cars—and as […]

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markettomillennialsoutoftheway

Market to Millennials by Getting Out of the Way

In 2010, Nike launched the Nike+ app, which allowed runners to track and share their paths via Twitter and Facebook. But it wasn’t only the transparency to running routes that made the interaction compelling. The key interaction was this: When a user online “liked” your path while you were running, you would hear cheers and […]

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spendsocialmedia

How to Spend a Social Media Budget

You’ve heard about those huge companies, who spend millions of dollars every month on marketing, right? You have definitely heard of others too, who don’t spend almost anything. Regardless of how much you are planning to invest in your marketing budget, it’s obvious that you should spend it wisely. What would you do if you […]

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automationintuition

Marketing Tech Evolves Beyond Automation and Toward Intuition

Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on the “mechanization” of common processes like email management, marketing tech is becoming infused with a kind of “marketing intuition” — […]

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createyoursocialmediastrat

How to Create Your Social Media Strategy

When it comes to building a solid social media strategy, there are many things to consider. From goals, to content, branding and audience engagement, it can feel complex. But the good news? Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written […]

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brandsmusicindustry

Why Brands Must Take a Cue From the Music Industry

In October, the Cannes Lions International Festival of Creativity announced plans to launch Entertainment and Entertainment for Music segments as a part of its annual event honoring exceptional work in advertising. This strategic move by the Cannes organizers is significant in its recognition of the intrinsic and indisputable connection between advertising and the music and […]

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growththroughretentionanalysis

How To Increase Growth Through Retention Analysis

All startups know retention is king. If you can’t fix your retention problem, you’re dead. So why do most startups still concentrate all their resources on acquisition? Because it’s a cakewalk compared to retention. It’s fun to blow money on marketing and sales, less so to slog over numbers and analyses, getting into the nitty-gritty […]

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marketersfurtherbehindthanrealize

Study Finds Marketers are Prioritizing Personalization… But are Further Behind Than They Realize

A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less advanced than their customers think or expect. The study compares the perspectives of 200 marketers with those of 1200 consumers. Although two-thirds of the marketers surveyed rate their personalization efforts as “very good” […]

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unsubscribedfromhubspot

Why We Unsubscribed 250K People From HubSpot’s Marketing Blog and Started Sending Less Email

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. We’re crazy, right? We must be crazy. We’re the same people who […]

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2016yearofcreativity

Marketing Leaders Predict: Will 2016 Be the Year of Creativity?

Creativity and fearlessness in marketing are making a comeback. Combined, they could be a true differentiator in the coming year. Execution, however, varies according to interpretation. What does creativity and fearlessness in marketing really mean? Therein lies the subject of CMO.com’s annual predictions compilation. As we have done in years past, we turned to the […]

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5holidaysocial

5 Rules for Socially Engaged Holiday Marketing

The holiday season is upon us and ShareThis has distilled five essential rules for reaching socially engaged consumers. Knowing what your consumers are talking about heading into the holidays with pre-holiday shopper insights can make all the difference. With the digital world being the primary driver of both online and in-store traffic, ShareThis used a […]

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contentboringindustry

How to Succeed at Content Marketing in a Boring Industry

It’s easy to grab attention if you’re The Donald. There’s been no hotter topic on social media in 2015 than the Apprentice boss turned political lightning rod. Love him, hate him or just want to see what happens next, people can’t get enough of Donald Trump’s blitzkrieg towards the presidency. Trump’s meteoric rise to GOP […]

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twittermonetizewholeinternet

How Twitter Could Monetize the Entire Internet in One Click

So, Twitter’s in a hole. User growth stagnant, stock price plummeting, laying people off, swirling questions around how/whether Jack Dorsey can fix things. Herein, we offer a proposal for how Twitter, with a very modest effort, could monetize (almost) the entire Internet, gain enormous goodwill, juice their earnings, help save journalism, and help motivate new […]

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speedscalecustomerjourney

Speed and Scale: Unlocking Digital Value in Customer Journeys

Digitization is a profound transformation.1 When a global bank reinvented its onboarding process for commercial clients, the results included dramatically reduced costs, a market-beating customer experience—and an exhausted organization wondering how ambitious it should be. Could it repeat what it just went through for the rest of its business? How could it possibly do more […]

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