The Great Unbundling of Marketing is Here

We’ll soon be saying sayonara to the CMO role we used to know. Marketing has a problem nowadays: It’s too confusing. Too many technology solutions for too many acquisition channels generating too many data points, with every one of them changing faster than ever, and by the time you learn what’s new, the rules have […]

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Can the ‘Contagious Index’ Unlock the Secret to Viral Content?

What makes some social content go viral while others never get out of the gate? Wharton professor Jonah Berger and marketing agency DigitasLBi think they know. As the author of the bestselling book Contagious: Why Things Catch On, Berger teamed up with DigitasLBi data scientists to explore the mechanics of virality and social transmission in […]

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Why L’Oréal Launched a Beauty Newsroom

It turns out that the biggest cosmetics company in the world has a strong editorial background. And that dedication to storytelling lives on to this day through L’Oréal’s creative marketing efforts. The company’s U.S. branch has already launched Makeup.com, an online publication that publishes beauty tips and trend reports. As Melissa Lafsky writes on TCS, […]

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80% of Consumers Willing to Share Info, but Few Think They’re Getting Much in Return

Aimia, a data-driven marketing and loyalty analytics company, recently surveyed 20,000 people in 11 countries and found 80% were willing to share personal data, such as their names, email addresses, and nationalities with brands. But only 8% said they thought sharing that info netted them special benefits. Consumers are aware that their data is worth […]

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Marketers Aren’t Meeting the Multi-Channel Challenge: CMO Council Has a Solution

The number of social media channels out there is not slowing customers down. But as consumers move fluidly from one app to the next, marketers are struggling to keep up. A study released this month, “Brand Attraction from Enriched Interaction,” from the Chief Marketing Officer Council and sponsored by IBM Digital Experience, found marketers are […]

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The Only Metric That Matters for Content Marketing

At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests. It goes without saying that attention grabbing begins with a catchy headline […]

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State of Content Marketing: Why So Many Companies Fail at Content Marketing

The content marketing industry is, perhaps, the fastest growing area of digital marketing today. According to the Content Marketing Institute/MarketingProfs 2015 Content Marketing Benchmark report, 55 percents of marketers are planning to spend more on content marketing in the next 12 months, seven in 10 are creating more content and the average enterprise spends one […]

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Are Brand Communities the Future of Marketing?

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree–but now the tide is slowly turning the other way. According to Forrester’s “Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand […]

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The Science Behind Why Facebook is So Addictive

There are about 7 billion people on Earth. Over 864 million of them check Facebook every day. That’s an awful lot of daily habits, and it’s part of the reason Facebook is worth some $200 billion. So why is the social network so addictive? Nir Eyal, a multiple-time entrepreneur and Stanford Graduate School of Business […]

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