machinelearningsmarteronlineexperience

Machine Learning Can Fuel Smarter Online Experiences

Machine learning technology is making strides and offers potential for companies to deliver increasingly tailored, user-specific online experiences. Machine learning seeks to discover meaningful patterns within large amounts of data. Coupled with continuing innovations in cloud computing and big data analytics, this technology could radically change how enterprises manage digital content to produce innovative online […]

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whysimplebrandswin

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders. For the past six […]

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facebookadsstopworking

How to Acquire Customers When Facebook Ads Stop Working

Google used to be an amazing channel to get users but growing demand quickly saturated the digital marketing channel of choice of many marketing executives. We are seeing the same thing happening now within the Facebook bubble. Two of your favorite customer acquisition channels, Google Adwords and Facebook Ads, have you feeling locked in. Now, […]

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consumerintent

Why Consumer Intent is More Powerful Than Demographics

Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics […]

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speedasahabit

Speed as a Habit

I’ve long believed that speed is the ultimate weapon in business. All else being equal, the fastest company in any market will win. Speed is a defining characteristic — if not the defining characteristic — of the leader in virtually every industry you look at. In tech, speed is seen primarily as an asset in […]

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brandfaceting

Brands Evolve With Faceting Strategy

Some experts will tell you that a brand should present a consistent identity and should not change, at the risk of losing its loyal franchise. The risk, however, is that after a period of minor incremental changes the brand will become increasingly irrelevant, and this kind of a static approach ends in the need to […]

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curationandalgorithms

Curation and Algorithms

Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music: “The only song that matters as much as the song you’re listening to right now is the one that follows this. Picture this: you’re in a special moment…and the next song comes on…BZZZZZ Buzzkill! It probably […]

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